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Outsourcing is a popular service in the FMCG and Pharma markets.

Many FMCG and pharmaceutical companies have a need for outsourcing. Often, full-time employees are not enough to enhance seasonal activities, conduct short-term local actions focused on consumers, and organize work at conferences. Taking in staff for a short time does not make much sense, distracting existing staff members from their daily duties leads to a drop in sales.

Personnel outsourcing is a solution in this situation, as it does not require a change in the structure of the customer’s organization or the allocation of individual employees.

When should you think about using outsourcing in the pharmaceutical market?

Option number 1: The brand does not fall into the portfolio.

Sometimes in the portfolios of pharmaceutical companies there are products that do not fit into the promotional portfolio - for example, an antibiotic for doctors of a surgical specialty from a company that has a cardio-neurological focus. Leave the brand to the mercy of fate and “tear” to competitors or outsource? In this case, the outsourcing company can provide the necessary number of employees to cover the target audience with visits. By paying for outsourcing, you can achieve the desired result.

Option number 2: Need more effort.

The company does not have OTC staff of medical representatives, but there is a need to strengthen work with pharmacy chains: conduct informational work with pharmacists, conduct a “mystery shopper” campaign, control the width and depth of the shelves in the pharmacy according to the agreements. It is not possible to do it only with the help of the KAM service or representatives of the Rx unit, since they physically do not have enough time. In such a situation, it is possible to use outsourcing seasonally, one-time, or on a project basis, having previously planned your activities and the work of an external service on outsourcing.

Option number 3: Entry into Ukraine of a foreign company with 1-2 products.

In the world there are a large number of companies producing not a large number of drugs, and whose strategy of entering the market does not allow opening representative offices in Ukraine in the very first years. Nevertheless, they want to be present on the Ukrainian market and are looking for opportunities to sell their goods here. In this situation, finding a company that includes their products in their portfolio is correct.

There are other options for outsourcing solutions for the pharmaceutical business. We will not describe them all, we find and offer solutions based on the various needs of our customers.

Download the presentation for pharmaceutical companies here.

 

 

 

Select KPI to evaluate field service performance.
  • Fulfillment of sales plan 24%, 88 votes
    88 votes 24%
    88 votes - 24% of all votes
  • Brand recommendation / appointment level 13%, 47 votes
    47 votes 13%
    47 votes - 13% of all votes
  • Positive dynamics of product recommendations by specialists 10%, 38 votes
    38 votes 10%
    38 votes - 10% of all votes
  • Reach target audience 8%, 31 vote
    31 vote 8%
    31 vote - 8% of all votes
  • Negotiation skills with the client 8%, 31 vote
    31 vote 8%
    31 vote - 8% of all votes
  • Brand knowledge of the target audience 8%, 30 votes
    30 votes 8%
    30 votes - 8% of all votes
  • Execution of the visit plan 8%, 29 votes
    29 votes 8%
    29 votes - 8% of all votes
  • Knowledge of CPV and Message by Medical Representatives 7%, 26 votes
    26 votes 7%
    26 votes - 7% of all votes
  • Share of voice brand in target audience 6%, 21 vote
    21 vote 6%
    21 vote - 6% of all votes
  • Quality of doing CRM 5%, 17 votes
    17 votes 5%
    17 votes - 5% of all votes
  • Increase in the number of category A specialists 4%, 16 votes
    16 votes 4%
    16 votes - 4% of all votes
Total Votes: 374
Voters: 105
11.03.2019 - 31.12.2019
Voting is closed

Please participate in the survey of all interested parties: medical representatives, regional managers, field force managers, sales managers and product managers.

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